Thanks to the wonderful blog by Armin Vit called “Brand New”, I found out about the recent redesign of Delta's classic logo. While much has changed, much as remained the same and it is still the same identity, though stronger. This redesign coincides with the recent emergence from bankruptcy of the airline and I think that it does a great job and refreshing the look of the company while still maintaining the roots of it's past. Read the full post for more details. While we are on the subject, Brand New is a great site to add to your RSS reader that has very insightful coverage of new and redesigned brand identities. Armin is an amazing designer in his own right and that only adds to his credibility. He is the founder of Speakup, and early design blog that was one of the first blogs that I ever read regularly.

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