Brent Hardinge's blog

Parking Garage Signage by Axel Peemoeller

Submitted by Brent Hardinge on Tue, 2008-08-05 15:00.

et4.pngThis is some amazing signage from a parking garage by Axel Peemoeller. The location is Melbourne, Australia. I really enjoy how depending on where you are standing, you get a different view of the lettering and if you are in the exact right position, they look like they are right in your way and you will have to drive through them. Take a look at the complete set of pictures to get a full idea of what the installation looks like.

Have you taken the survey?

Submitted by Brent Hardinge on Wed, 2008-07-30 23:36.

i-took-the-2008-survey.gif It's time yet again for the A List Apart annual Web Design survey. Have you taken it? If not, go share your experiences with the community.

Moving Stills

Submitted by Brent Hardinge on Sun, 2008-07-20 14:05.

This kind of stop-motion video is so great! I just wish I had the patience to create something like this!


Via SVN

Are Web Standards over Hyped?

Submitted by Brent Hardinge on Sun, 2007-12-23 00:53.

Yesterday while flying from Dallas to Minneapolis, I listed to the Design View Show #8 podcast. The Design View Show is a weekly podcast by Andy Rutledge that looks at design and the business of design.

Read more

Political Design

Submitted by Brent Hardinge on Mon, 2007-11-19 06:47.

NYTimes Slideshow I have been quite fascinated with the design of political logos and, more recently, websites. Particularly presidential campaigns. So I was delighted to find a cartoon slideshow reviewing many of the treasures from this year. Reading Tea Leaves and Campaign Logos

And RSS

Submitted by Brent Hardinge on Wed, 2007-10-17 13:24.

I recently spent some time on the phone with our Marketing Director at work discussing our Analytics and AdWords numbers for several campaigns. She told me that in one campaign that she was running, she had seen a huge increase in click-thru's by making a small tweak to the wording of the ad copy. Curious, I loaded up Google Analytics to see for myself.

Google Analytics Graph

Here is a graph of the campaign in question. When the two words were added, there was no question where the jump was. So what were the two words? "and RSS."